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Keep Your Friends Close and Enemies Closer – Especially Google!
How the Search Engine Has Changed its Ranking Factors Over the Years I will warn you now this is likely to be a long blog. But well worth it if you are like most of the people I speak to every day:...
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Google – How to Rank in 2013 and Beyond
We ended the last post with a bit of history lesson about Google’s updates. We left off at the black and white animal zoo- the Panda and Penguin updates. Here are the key differences in 2013 due to...
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Demystifying Search Engine Optimization: 6 Common Misconceptions
Wikipedia defines search engine optimization as: the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or...
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Google Hummingbird – Another Reason for Adaptive SEO!
Cue the next Cute Code Name for Google Changes – the Hummingbird! photo credit to Dawn Hopkins under cc2.0 Just as many websites are still recovering from the two large changes to how Google delivers...
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How to Get on the 1st Page of Google
In an industry as competitive as landscaping or lawn care, being present on the first page of Google can make the difference between having enough customers to work year-round, or only being busy when...
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Paid Search Marketing
Paid Search Marketing Yields Immediate Results Search Engine Optimization is the seed that you plant, water and nurture to grow business results over time, whereas Paid Search Marketing and advertising...
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Pay-Per-Click: It’s Not One Dimensional
Are You Using PPC To Its Full Potential? As a business owner or marketer who is responsible for driving and converting website traffic, you’ve likely encountered articles and discussions that pit...
View ArticleBurlington Ontario Web Designer
Burlington Ontario Web Designer Your Burlington Ontario business deserves a professional web designer who can ensure that your website not only looks great, but can attract high volumes of highly...
View ArticleGuelph Ontario Web Designer
Guelph Ontario Web Designer Have you been searching for a web designer for your Guelph Ontario based business? There are many important considerations when choosing a web designer for your business....
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Website Traffic Conversions
Conversion Architecture – Increase Website Conversion Rate Effectively implementing Conversion Architecture™ is the secret to optimizing your Internet return on investment! It separates the experts...
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How This Landscape Supplier Went From Print to Digital Marketing (Video)
Video Highlights Lane’s Landcaping Supplies easily transitioned from print advertising to digital marketing Their website has delivered more leads and a substantial return on investment Lane’s is now...
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Search Engine Optimization (SEO) for Contractors, Retailers & B2B
Search Engine Optimization (SEO) for Contractors, Retailers & B2B Companies Proper search engine optimization (SEO) is a vital element towards getting your contractor, retailer or B2B website...
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Pay-Per-Click (PPC) Advertising
Pay-Per-Click Advertising (PPC) for Contractors, Retailers & B2B Companies Pay-per-click (PPC) involves bidding to place an advertisement for your contractor, B2B or retail business within...
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Denise Gervais VP Operations
Denise Gervais VP Operations Aviator Name @ WEB ROI – Boomer Stats don’t lie and neither does Denise’s passion for helping clients get big numbers. Whether it’s lead counts or conversion rates, bigger...
View ArticleHow This Landscape Supplier Went From Print to Digital Marketing (Video)
Video Highlights Lane’s Landcaping Supplies easily transitioned from print advertising to digital marketing Their website has delivered more leads and a substantial return on investment Lane’s is now...
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Money-Making Monday: Easy To Use Forms on Your Site
Welcome to another edition of Money-Making Monday, presented by WEB ROI Powered by WSI Milton. Today’s topic asks two questions: 1. When you see a complex form on a website, are you immediately...
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Money-Making Monday: Blogging for Your Business
It’s time for another edition of Money-Making Monday, courtesy of WEB ROI Powered by WSI Milton. Today’s topic looks at the many ways blogging can help your business. Me? Write a blog? I don’t think...
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Money-Making Monday Tuesday: Are Paid Ads Worth It?
We hope you had a very happy Thanksgiving! While you’re recovering from all that delicious turkey, we have a very special edition of Money-Making Monday. In fact, it’s so stuffed, we needed to wait an...
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Should You Use Pay-Per-Click Ads to Generate Leads? (Video)
Once again, it’s time for another edition of the WEB ROI video tip series. Today’s video looks at the benefits of using pay-per-click (PPC) advertising to generate leads for your business. Video...
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Money-Making Monday: Planning Your Pay-Per-Click (PPC) Budget for 2017. Do...
New Year’s is just around the corner. And if you’re like most contractor, retail or B2B company owners, you’re probably budgeting for 2017 business expenses. Which, as you know, isn’t an overly fun or...
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